Where Did The Land O’Lakes Logo Come From?

People may wonder and ask, “Hey! Why is all of this backlash coming out now?!” regarding the Land O’Lakes logo controversy. But that’s NOT the case. Just because you may not have heard about it until “now” doesn’t mean it wasn’t happening in the past and picking up steam. To those that are whining and implying (or saying straight out) that this is a conspiracy because it’s been brought to the mainstream public, I have two words: “Shut. Up.”

That said, this post was originally posted in 2018 and this quote counters the argument that the controversy was never a problem: “Yet, some people today still have problems with the way Land O’Lakes portrays Native American imagery. For many modern Native Americans, these images are seen as “caricatures, symbols of the European-American narrative that ignores the genocide, disease, and cultural devastation brought to our communities.” [13] Many people also feel like whitewashed, American capitalism is still taking advantage of these images and cultures in order to promote a product or to prolong a racist stereotype.”

Historically Speaking

By Emily Heimerman (@EmilyHeimerman)

In 1921, 320 dairy farmers from around the Midwest founded a small creamery company in St. Paul, Minnesota. This company was called the Minnesota Cooperative Creameries Association. This is where the story begins.

From the genesis of this corporation, the founding farmers knew the name wasn’t franchise worthy and quickly sought to change its branding. Ideally, they wanted their company’s image to resemble Minnesota’s rich culture and history. So, they decided to call upon Minnesotans themselves. People from across the state submitted their ideas and drawings to the MCCA. Inspired by Minnesota’s official catchphrase “Land of 10,000 Lakes,” contestants Mrs. E.B. Foss and Mr. George L. Swift, sent in the award-winning name: Land O’Lakes, Inc. [1]

Once the name was chosen, Land O’Lakes needed an eye-catching logo. Brown and Bigelow illustrator Arthur C. Hanson drew the original Land O’Lakes design in 1928. It featured…

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